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Marketing for the Beauty industry

The Hair & Beauty industry has experienced huge growth in recent years. From beauty salons to barbershops and beauty products to treatment rooms, hair and beauty businesses have been able to offer a wide variety of services to a varied audience.

Plugged In Media can help by creating a clear digital strategy based on your objectives. Would you like more traffic to your ecommerce website? No problem. Do you need to more bookings during weekdays? We can create a digital marketing plan to help you achieve this.

People across the globe are becoming more focused on maintaining a healthy lifestyle and are increasingly sophisticated in their beauty choices, fuelling growth that has led to the sector being identified by market research firm Global Data as the fastest UK growing retail sector in 2018.

Yet with this growth comes challenges for brands. How can you stand out in an increasingly crowded market? Not only is it crowded, it’s one where bloggers and influencers can, and do, have as much impact on the consumer as your brand’s beautifully-crafted marketing messages.

Our teams are comprised of health and beauty experts who know how to produce the right content at the right time and get it in front of your target market through the right channel. You need Instagram inspiration, we’ve got it. YouTube beauty how-tos, look no further. And we’ll get influencers onboard as well to amplify your message.

We know how to connect with an audience in a way that’s authentic whilst still hitting your hard- nosed commercial and marketing objectives.

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